Nykaa Naturals expands product portfolio with launch of haircare range

Nykaa Naturals, a natural beauty brand has expanded its product portfolio with the launch of a haircare range which it claims is made with the combination of rosemary and naturally derived niacinamide.

The Nykaa Naturals rosemary niacinamide range includes a shampoo and hair mask priced at Rs 399 ($5) and Rs 599 respectively.

Commenting on the launch, Vishal Gupta, executive vice president at Nykaa Brands in a statement said, “As the beauty and hair category evolves, we recognize the growing popularity of rosemary and the benefits of niacinamide, as some of the key ingredients in hair care.”

“At Nykaa Naturals, we have always focused on staying ahead in delivering on-trend and effective products to our consumers, leading the way with top-notch formulations. This new launch is not just a range; it’s a holistic approach to nurturing and enhancing the beauty of your hair,” he added.

Nykaa Naturals newly launched haircare range is available for purchase on the Nykaa website and retail stores across the country.