New Balance expands reach with store in Hyderabad

New Balance has expanded its retail presence in the Indian market with the launch of a new store in the city of Hyderabad.

The store located at Sarath City Capital Mall is part of New Balance’s strategic expansion and first of its kind retail concept store in India since the formation of the brand’s Indian subsidiary.

Commenting on the launch, Radeshwer Davar, country manager India, at New Balance in a statement said, “Our new store in Hyderabad symbolizes more than just a retail space. It’s a testament to our commitment to bringing the New Balance experience closer to our customers.”

“Hyderabad, with its dynamic blend of modernity and tradition, stood out as the key city to expand our footprint in India. The vibrant and active lifestyle of the people aligns with our brand ethos seamlessly. We want to welcome patrons to discover New Balance and immerse themselves in the spirit of sport, performance, and culture,” he added.

New Balance plans to further expand its retail presence in Indian by opening a store in the city of Pune next month.