Myntra launches Pongal campaign to boost sales in Tamil Nadu

Fashion e-commerce giant Myntra has launched its new festive campaign, Palich Palich Pongal targeting people celebrating the festival, including those from the Tamil Nadu market.

The campaign’s tagline Palich Palich Pongal, translating to ‘Bright and Glamorous Pongal’ in Tamil, captures the spirit of the festival.

As part of the campaign, Myntra has launched the ‘Pongal Store’ that will offer festive selection of more than four lakh styles from 1800 brands including Pothys, The Chennai Silks, Soch, Unnati Silks, Taneira and Kalamandir.

Commenting on the campaign, Vijay Sharma, senior director brand marketing at Myntra in a statement said, “The campaign brings to fore how Myntra fashion is an integral part of our customers’ key occasion moments. During Pongal, one of the biggest festivals of the region, Myntra’s widespread offerings from brands native to this region along with many others promise to double the festive delight for the shoppers.”

The festive campaign features social media activations and promotions by more than 50 Tamil-TG focused creators. It is expected to reach more than 30 million people through digital channels like Facebook and Google.