Myntra expands innerwear portfolio with launch of Tommy Hilfiger

Fashion and lifestyle e-commerce platform Myntra has expanded its innerwear portfolio the launch of Tommy Hilfiger collection for men.

The innerwear collection includes a wide variety of products such as trunks, briefs, boxers, and boxer briefs.

With this partnership, Tommy Hilfiger (which retails in India through Arvind Fashions) aims to widen its reach in the innerwear segment through Myntra.

Commenting on the partnership, Jayanti Ganguly, vice president category management at Myntra in a statement said, “We are excited to associate with Tommy Hilfiger to bring their premium innerwear collection to Myntra. As the men’s innerwear category continues to grow rapidly on our platform, this launch is a testament to Myntra’s commitment to providing high-quality, fashionable options that cater to the evolving needs of today’s customer.”

Nitesh Kanchan, CEO of Arvind Fashions Ltd Digital added, “‘We are thrilled to take our association with Myntra to new heights with the unique launch of Tommy Hilfiger Innerwear. This collection brings premium-quality innerwear to fashion-conscious consumers in India, redefining everyday essentials with elegance and comfort.”

Myntra is one of India’s leading fashion e-commerce platforms with a wide reach servicing over 95 percent of the pin codes across India.