Metro Brands Limited partners with merchandise planning platform Nextail

Metro Brands Limited, a leading footwear and accessory retailer has entered a strategic partnership with Nextail, a merchandise planning platform for fashion.

With this partnership, Metro Brands will rely on the artificial intelligence-driven solutions capabilities of Nextail across buying and merchandising to meet the needs of customers in India.

Through highly accurate demand forecasting and decision automation, Nextail’s platform will ensure product availability across the rapidly expanding store footprint.

Commenting on the partnership, Nissan Joseph, CEO of Metro Brands Limited in a statement said, “Since opening our first store in 1955, Metro Brands Limited has been fully dedicated to providing unparalleled service to customers by way of fashionable and region-specific footwear. Our decision to partner with Nextail is based on their strong product vision and retail knowledge, but more importantly because of our shared ethos for leveraging cutting-edge solutions in favor of enhancing the customer experience.”

Juan Avedillo, co-CEO of Nextail added, “We are so proud to embark on this journey with Metro Brands Limited, an iconic and respected name in the Indian retail landscape. Together, we aim to empower Metro Brands Limited to stay at the forefront of retail innovation in India and worldwide.”

Metro Brands Limited operates more than 800 stores across over 180 Indian cities, with plans to open 200 additional stores by financial year 2025.