Mattlook Cosmetics names Sachin Chhabra as vice president of retail and offline growth

Mattlook Cosmetics has appointed Sachin Chhabra as its new vice president of retail and offline growth. Bringing over 26 years of experience in sales and management, Chhabra will focus on expanding the brand’s presence in offline retail across India.

“We are glad to welcome Sachin Chhabra into the Mattlook family,” said Mattlook Cosmetics’ co-founder and chief marketing officer Yashu Jain, Indian Retailer Bureau reported. “His wealth of experience and innovative outlook align with our vision of expanding retail footprints and taking our quality beauty solutions to a wider audience.”

Chhabra has previously held leadership positions at brands including Bella Vita, Modi Revlon, and Bergamot Beaute, according to his Linkedin page. The executive plans to harness his expertise in retail operations and sales to strengthen Mattlook Cosmetics’ market strategy and contribute to its long-term growth.

Expressing his enthusiasm for the new role, Chhabra stated, “I am excited to be joining Mattlook Cosmetics in such a transformative season. The brand has immense potential to make a lasting mark in the beauty industry, and I look forward to leveraging my experience to fuel its retail growth journey and offline expansion.”

Chhabra’s appointment comes as Mattlook Cosmetics increases its focus on brick-and-mortar retail for growth. The brand specialises in colour cosmetics and is based in New Delhi, according to its website. The brand retails from its direct to customer e-commerce store which offers both makeup and beauty tools.