MadBow Ventures plans offline expansion, B2B collaborations

Fashion and lifestyle brand MadBow Ventures plans to expand offline and form new business to business collaborations in the womenswear space to boost its gross merchandise value.

“Technology is here to stay and progress; brands have to integrate useful tactics to sustain in the market,” said MadBow’s founder Naveen Mahlawat, India Retailing reported. “Our business model revolves around technology; everything from marketing to delivery requires technical adaptations. I am happy to say that our technological foundation is strong and we welcome changes as the situation demands.”
 
MadBow began with two labels and has since expanded to six. The business also counts two offline stores and plans to open more in the near future. 

The brand focuses on fast fashion and value retail to appeal to mass market shoppers across the country. “One cannot sustain a brand if one has the same products and inventory,” said Mahlawat. “The USP that makes us successful is being up to date with fashion (i.e. fast fashion) and offering pocket-friendly products to the masses.”
 
Naveen Mahlawat launched Madbow Ventures Limited in 2016 with the aim of revolutionising retail and targeting shoppers aged from 16 to 25 years old. The brand has reported over a million orders so far and reached a gross merchandise value of Rs 50 crore in 2021 and is focusing on customer retention to build a strong customer base.