Levi’s & actress Deepika Padukone launch capsule collection in India

Levi’s has collaborated with brand ambassador Deepika Padukone to launch a new capsule collection that defines the icon’s fashion sensibility and authentic style. The collection re-imagines Levi’s classics through its range of jeans and denims while introducing Padukone’s favourites like athleisure pieces, faux leather pants and oversized shirts.

The collaboration brings Padukone’s ultra-casual style to life through long varsity jackets, co-ord sweatsuits, crop-tops and bralettes, faux leather pants and all-denim jumpsuit. It also features modern and updated interpretations of Levi’s denims, with new on-trend 70’s-inspired high waist jeans and cut and sew wide leg silhouettes to be paired with extra-long or cropped trucker jackets. A range of oversized shirts, soft romantic tops with organza sleeves, easy graphic t-shirts and elevated sweatshirts is also included in the collection, the company said in a media release.

“The endeavour with my first ever collaboration with Levi’s was for it to be an authentic representation of my personal style. And I believe we’ve been able to stay true to that vision,” said actress Deepika Padukone.

Levi’s has collaborated with brand ambassador Deepika Padukone to launch a new capsule collection that defines the icon’s fashion sensibility and authentic style. The collection re-imagines Levi’s classics through its range of jeans and denims while introducing Padukone’s favourites like athleisure pieces, faux leather pants and oversized shirts.

“We wanted to work with Deepika because of her iconic sense of style and its influence on consumers. Her understanding of colours, fabrics and silhouettes is unique and extremely individual. With this collaboration we see the inclusion of newer fabrics, finishes and fits. The introduction of athleisure pieces, faux leather pants, long varsity jackets and even the oversized shirts are a way for us to explore unknown textile territories and also relate to a newer fashion consumer,” said Sanjeev Mohanty, SVP & MD- South Asia, Middle East and Africa, Levi’s.

The Levi’s x Deepika Padukone collaboration is responsibly made, in line with Levi’s commitment to sustainability. Sixty per cent of the collaboration line is sustainably sourced with 100 per cent of the line ethically produced. Featuring organic cotton, super-soft Tencel made from wood pulp, cottonised hemp and denim produced with the brand’s Water<Less technology, the line allows consumers to make a statement, with sustainability at the forefront.

The collection will be available at Levi’s retail outlets, Levi.in and select partner e-commerce platforms from October 8, 2021.

Fibre2Fashion News Desk (KD)