Kindlife launches skincare brand Frudia in India

Kindlife has introduced South Korean skincare label Frudia to the Indian market, expanding its international portfolio and strengthening its position in the growing Korean beauty segment. The brand has launched exclusively on Kindlife’s platform, catering to consumers seeking ingredient-led skincare with a focus on natural fruit-based formulations.

“We are excited to introduce Frudia to the Indian market,” said Kindlife’s founder and CEO Radhika Ghai, Indian Retailer Bureau reported. “Frudia is the OG fruit-based skincare brand and aligns perfectly with our philosophy of making high-quality Korean beauty brands accessible to young Indian consumers.”

Frudia’s range includes products tailored to specific skincare concerns, such as the ‘Blueberry Hydrating Line‘ for moisture and the ‘Green Grape Pore Control Line’ for oil balancing. Products now available on Kindlife include the ‘Citrus Brightening Cream,’ ‘Blueberry Hydrating Honey Lip Balm,’ and ‘Green Grape Pore Control Serum.’

“Gen Zillennials want innovative, highly effective products and brands that are trending,” said Ghai. “As the ultimate destination for young consumers, we’re thrilled to revolutionise their beauty game by bringing them authentic and the freshest Korean beauty.”

Frudia, whose name blends the words ‘fruit’ and the Greek ‘dia’ (meaning ‘by’), uses fruit extracts as its key active components. The brand’s ‘R Vita W’ extraction process operates at low temperatures to retain nutrients and preserve the efficacy of ingredients.

Kindlife, which launched three years ago, now offers over 1,000 brands to a user base of 2.5 million. The platform aims to bridge global skincare innovation with local demand, with Frudia’s launch reflecting its continued focus on international expansion and consumer-led offerings.