How to Completely Improve the Local SEO of your GMB Listing

According to studies, around 50% of people check online for potential stores to visit before going to the real store. It is critical for you to be visible online as a local business. By developing online business listings for your company, you make it easier for potential clients and customers to find you and any pertinent information. Experts in digital marketing in Waterloo attest that local businesses can use business listings such as Google My Business, GMB, Yelp, and other business listings to make themselves more visible and accessible to their clients.

 

How to Completely Improve the Local SEO of Your GMB Listing

GMB provides local businesses with so much more opportunities other than visibility, and advertising. It offers local businesses a platform that helps turn attention into action. Nowadays, Internet users are always on their mobile phones or on their laptops. What may start from a simple search could end up a real and loyal customer for your company. Here are some tips you can follow to completely improve the SEO of your GMB listing. 

• Make Sure Your NAP is Accurate

NAP, which stands for name, address, and phone number is very important information that most, if not all of your potential clients will be needing. Making sure that your NAP is accurate and consistent is one of the most effective ways of improving the standing of your GMB. In fact, some local businesses miss out on getting the most when it comes to search ranking because they have different NAP displayed across many listings. Make sure you conduct a full Google check just to see if the NAP featured on your websites as well as other websites are consistent. Remember that you want your clients to find the right place and to call the right number. Make sure that every potential client searches for, they’ll find you, your business, and your company. Always check the accuracy of your NAP.

• Make Sure You Write the Right Business Description

If your company offers security guard license training in Toronto or Internet services in Saskatchewan, make sure that your business description is right. Your Google Business description is an opportunity for you to let potential clients know what services you have and what type of company you are. Make sure to clearly state what your company does and always highlight what makes your business or company unique. One important tip when writing your business description is your use of highly competitive and highly valued keywords. Always conduct your research about what keywords are usually searched for by your target market. Remember, you’re mostly depending on local searches by your clients so make sure to put yourself in their shoes and think about what they will be typing in that search box. 

• Feature Relevant and Useful Photos or Images of Your Business

Just like on social media where people post the best photos of themselves, you’ll also need this for your GMB. Some photos you can include are your logo, the front of your business, and photos of your products or services. Photos are always eye-catching so make sure that the photos you post for your GMB are high-quality. You always want to make a good first impression. 

• Always Respond Promptly to Reviews

Aside from posting your photos, business information, and other important information, GMB also allows clients and customers to post reviews on the page. Reviews are important for other customers. Reviews can be the deciding factor for clients on whether or not they’ll be retaining your services or availing of your products. Also, no business is perfect. So reviews may either be positive or negative. It’s crucial for you to respond to these, especially negative comments. If they’re positive, always thank your clients and if they’re negative make sure you address it immediately. Assure your clients that you’re doing your best to change or address their concerns. Never be afraid of negative reviews because it’ll also be a chance for your clients to see how responsive and hands-on you are. 

• Create a Question and Answer and FAQ Page

Most — if not all — potential clients do their research before buying something. To give your clients the best possible experience, you can address some of their most common inquiries and concerns by answering them ahead of time. Search for the most common questions they might have and answer them. This provides your local business with the chance to highlight what sets you apart from competitors. If you offer digital marketing in Waterloo, you have many competitors. Make yourself stand out by giving your clients the smoothest and easiest transaction by making your company available all the time. 

• Claim Your Google My Business Listing

It’s important for you to claim your Google My Business Listing. Above are just some important tips you have to keep in mind. This one, you have to really do. What might happen if you don’t claim your listing is that others or Google will be putting up information that you might not know about. Claim your listing so that you have control over all of the information, reviews, and photos posted about your website. This is the most important so make sure to always do this beforehand. 

Experts in digital marketing in Waterloo believe that managing your brand image and your local business is a task that requires constant attention. Build a positive image and user experience by claiming and improving your GMB listing. This way, you’re more visible online. Claiming your GMB listing and improving it is just part of a numerous-step marketing strategy. The marketing field is always changing and so you shall also. Always keep yourself ahead of the latest developments in GMB so that you can change and adapt your local business’s GMB as well.