Google updates image SEO best practices and Google Discover docs


Google has made a couple of tweaks to two of its SEO-related help documents. The changes include specifying that the title and link elements are most important for the RSS feed follow in Google Discover and that Google parses img elements even within other elements, such as the picture element.

Google added a new line to the Get On Discover documentation under the feed guidelines for the Follow feature in Google Discover. Google wrote:

“The most important content for the Follow feature is your feed </code> element and your per item <code><link></code> elements. Make sure your feed includes these elements.”</p> </blockquote> <p>Clearly, if you care about performing well in the <a rel="nofollow noopener" href="https://blog.chromium.org/2021/05/an-experiment-in-helping-users-and-web.html" target="_blank">follow feature on Chrome</a>, you should include the  <code><title></code> element and <code><link></code> elements in your RSS feed.</p> <div id="ez-toc-container" class="ez-toc-v2_0_35_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction"> <div class="ez-toc-title-container"> <p class="ez-toc-title">Table of Contents</p> <span class="ez-toc-title-toggle"><a href="#" class="ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle" style="display: none;"><label for="item" aria-label="Table of Content"><span style="display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;"><svg style="fill: #e44d4d;color:#e44d4d" xmlns="http://www.w3.org/2000/svg" class="list-377408" width="20px" height="20px" viewBox="0 0 24 24" fill="none"><path d="M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z" fill="currentColor"></path></svg><svg style="fill: #e44d4d;color:#e44d4d" class="arrow-unsorted-368013" xmlns="http://www.w3.org/2000/svg" width="10px" height="10px" viewBox="0 0 24 24" version="1.2" baseProfile="tiny"><path d="M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z"/></svg></span></label><input type="checkbox" id="item"></a></span></div> <nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-1" href="#Google_Image_SEO_best_practices_update" title="Google Image SEO best practices update ">Google Image SEO best practices update </a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-2" href="#Why_we_care" title="Why we care">Why we care</a></li></ul></nav></div> <h2><span class="ez-toc-section" id="Google_Image_SEO_best_practices_update"></span>Google Image SEO best practices update <span class="ez-toc-section-end"></span></h2> <p>Google also updated the <a rel="nofollow noopener" href="https://developers.google.com/search/docs/appearance/google-images" target="_blank">image SEO best practices document</a> to clarify that Google parses <img> elements even when they’re enclosed in other elements (such as <picture> elements) when indexing images. </p> <p>The document used to say “Google parses the HTML of your pages to index images, but doesn’t index CSS images.” It now reads:</p> <blockquote class="wp-block-quote"> <p>“Using semantic HTML markup helps crawlers find and process images. Google parses the HTML <img> elements (even when they’re enclosed in other elements such as <picture> elements) in your pages to index images, but doesn’t index CSS images.”</p> </blockquote> <h2><span class="ez-toc-section" id="Why_we_care"></span>Why we care<span class="ez-toc-section-end"></span></h2> <p>If you are looking to leverage more when it comes to either the Follow feature in Google Chrome powered by Google Discover, or you are looking to perform better with your image SEO, make sure to read the updated documentation that Google has provided. More importantly, if you make any changes to your site, make sure to test to see if there is a positive or negative impact to your search performance. </p> <hr/> <div class="google-news-link text-center"> <em><a rel="nofollow noopener" class="" href="https://news.google.com/publications/CAAqBggKMLXKIzD8vAQ?hl=en-US&gl=US&ceid=US%3Aen" target="_blank">Add Search Engine Land to your Google News feed.</a></em>    <img decoding="async" class="img-fluid" alt="Google News" width="140" height="38" src="https://searchengineland.com/wp-content/themes/tdm-editorial/img/icons/google_news.png" title="Google updates image SEO best practices and Google Discover docs 6"><noscript><img decoding="async" loading="lazy" class="img-fluid" src="https://searchengineland.com/wp-content/themes/tdm-editorial/img/icons/google_news.png" alt="Google News" width="140" height="38" title="Google updates image SEO best practices and Google Discover docs 7"></noscript></p> <hr/></div> <div class="row"> <div class="col-6"> <div class="container-fluid px-0 sel-new-articles"> <div class="row"> <div class="col-12"> <p class="pb-1">New on Search Engine Land</p> <section class="global-content-stream"> </section></div> </p></div> </div></div> </p></div> <p><!-- START EOS SPACE --></p> <p><!-- END EOS SPACE --> </p> <div class="about-author"> <p>About the author</p> <div class="information"> <div class="author-module"> <div class="row"> <div class="col-12 col-lg-3"> <div class="avatar" style="min-width:140px;min-height:140px"> <img decoding="async" loading="lazy" class="img-fluid" alt="Barry Schwartz" width="140" height="140" src="https://searchengineland.com/images/authors/BarrySchwartz-lg.jpg" title="Google updates image SEO best practices and Google Discover docs 8"><noscript><img decoding="async" loading="lazy" class="img-fluid" src="https://searchengineland.com/images/authors/BarrySchwartz-lg.jpg" alt="Barry Schwartz" width="140" height="140" title="Google updates image SEO best practices and Google Discover docs 9"></noscript> </div> </p></div> <div class="col-12 col-lg-9"> <div class="about"> <p> <iframe loading="lazy" id="twitter-widget-0" src="https://searchengineland.com/about:blank" class="twitter-follow-button twitter-follow-button" title="Twitter Follow Button" data-twttr-rendered="true" style="width: 251px; height: 25px;" data-rocket-lazyload="fitvidscompatible" data-lazy-src="https://platform.twitter.com/widgets/follow_button.1392079123.html#_=1392650032615&id=twitter-widget-0&lang=en&screen_name=rustybrick&show_count=true&show_screen_name=true&size=m"></iframe><noscript><iframe id="twitter-widget-0" src="https://platform.twitter.com/widgets/follow_button.1392079123.html#_=1392650032615&id=twitter-widget-0&lang=en&screen_name=rustybrick&show_count=true&show_screen_name=true&size=m" class="twitter-follow-button twitter-follow-button" title="Twitter Follow Button" data-twttr-rendered="true" style="width: 251px; height: 25px;"></iframe></noscript> </p> <p> Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. 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