Google Ads latency issue confirmed with ad reviews

Google has confirmed an issue with the Google Ads console where there is “higher than normal latency” during the ad review process for Responsive search ads (RSAs). Google said this is impacting a “significant subset of users.”

If you are noticing slowness in the Google Ads console, do know Google is working on resolving it.

The notice. Google posted “we’re aware of a problem with Google Ads affecting a significant subset of users. We will provide an update by Apr 4, 2022, 7:00 AM UTC detailing when we expect to resolve the problem. Please note that this resolution time is an estimate and may change. The affected users are able to access Google Ads, but are seeing error messages, high latency, and/or other unexpected behavior. Currently, Responsive search ads (RSAs) might experience a higher than normal latency during the ad review process.”

Fix ETA. There is currently no specific estimated time when this issue will be resolved but Google is working on it and promises to give us an update by Monday on this issue. I suspect it will be resolved sooner, but we will keep you posted.

Why we care. If you are experiencing slowness, you should know it is not your fault. Google is having an issue that they are working on resolving. So check back later or put the work off until Monday.

About The Author

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry and he can be followed on Twitter here.