Flipkart launches campaign with Alia Bhatt

Flipkart has launched its first campaign of the New Year titled ‘Mauka jo bhi ho, bas Flipkart karo’ with actor Alia Bhatt.

With this campaign, Flipkart aims to boost sales of its products during the ongoing wedding season in India.

The campaign features a set of two ad films which showcase different wedding rituals celebrated across India.

Commenting on the new campaign, Pratik Arun Shetty, senior director marketing at Flipkart in a statement said, “We are thrilled to start the new year by celebrating Flipkart’s role in empowering shoppers to shine during every special occasion with perfect outfits and thoughtful gifts. With this campaign, we invite everyone to discover the convenience and delight of shopping on Flipkart for any event.”

Flipkart has planned a 360-degree strategy with a judicious mix of channels to reach its set of consumers in multiple languages across demographics.