Evenflow raises $5 million in funding round to fuel business expansion

Evenflow, a leading house of brands has raised $5 million (Rs 43 crore) in series A funding round from Venture Catalysts, Sunder Ramachandran, and a host of angel investors to solidify its position in India’s e-commerce market.

The company will utilise the funds to strengthen its leadership team and business expansion of its multi-brand portfolio.

Commenting on the funding, Utsav Agarwal, CEO co-founder of Evenflow in a statement said, “We are a low margin business. With scale, we are beginning to see backend synergies play out, with our downstream cost per unit reducing by the month and further flexibility to stress test the end customer pricing upwards or downwards – thus turning our big bets SKUs into a profitable engine. We plan to make this engine more robust.”

Apoorva Ranjan Sharma, co-founder at Venture Catalysts added, “Evenflow is one of the few companies that are profitable in this space. We are proud to have supported Evenflow from the beginning, and we look forward to seeing how they leverage this investment to further enhance their growth trajectory and redefine e-commerce success.”

Evenflow’s brand portfolio includes Xtrim, Yogarise, Rusabl, Babypro, Trendy Homes, Cinagro, and Frenchware. It retails its products through leading marketplaces and quick commerce platforms such as Amazon, Flipkart, CRED, Myntra, Blinkit, Instamart, Zepto, and Walmart.