Deepika Padukone’s 82°E enters body care category

82°E, a self-care brand by actor Deepika Padukone has expanded its product category with the launch of a range of body care products including body cleansers, milk, and lotions.

The brand has launched its body care range with a campaign titled ‘Art of Leisure’ featuring Deepika Padukone.

With this campaign, the brand aims to increase its reach in key markets across the country.
Commenting on the launch campaign, Keerthana Ramakrishnan, chief marketing officer at 82°E in a statement said, “While Body Care is an extension of our skincare category, it offers a fresh new experience to our consumers. It was crucial that we communicated our intention of self-care through the campaign thought of Art of Leisure to our consumers, in an impactful manner. We wanted them to come on the journey with us; to take their self-care a step further with this new launch.”

82°E retails from its direct to customer e-commerce store and its products are all vegan, cruelty-free, and described on its website as “clean”. The e-commerce store also offers international shipping.