Crocs launches new Ghaziabad store in Shipra Mall

Footwear brand Crocs has launched an exclusive brand outlet in Ghaziabad’s Shipra Mall to bolster its brick-and-mortar presence in Uttar Pradesh and cater to the whole family. 

“Unveiling Apparel Group brand Crocs all-new store at Shipra Mall, Ghaziabad,” announced Apparel Group India, which retails Crocs in India, on Linkedin. “This marks the ninth store in partnership with Apparel Group, expanding access to the brand’s signature comfort and style for our valued customers.”

The store has an open facade and bright, industrial style interior. Along with a wide selection of Crocs’ signature monochrome slip on clogs for men, women, and children, the store also houses a number of patterned options. 

A central island in the middle of the store is dedicated to Crocs’ ‘Jibbitz’ charms, which are plastic pieces which can be used to customise the footwear. With designs ranging from bows to animal faces and fruit, Jibbitz are positioned to engage shoppers and enable them to customise their new Crocs in store. 

Shipra Mall is located in Ghaziabad’s Indirapuram neighbourhood and houses a mix of Indian and international fashion and lifestyle brands including Bluestone, Marks & Spencer, Max Fashion, Trends John Jacobs, and Aarké among others, according to the mall’s Facebook page. The shopping centre caters to shoppers across the national capital region.