Cava Athleisure partners with Zepto for quick commerce

Cava Athleisure, an athleisure wear brand founded by sister duo Ria & Shreya Mittal has partnered with Zepto to enter the quick commerce market.

With this partnership, Cava’s athleisure range will be available for purchase on the Zepto platform with 10-minutes delivery.

Cava claims that its valuation has doubled to Rs 120 crore ($14 million) in six months following a funding led by Spring Marketing Capital in June 2024.

To further fuel its growth, the brand plans to expand into retail and offline channels in 2025.

Commenting on the partnership, Shreya Mittal, in a statement said, “Athleisure has become an integral part of our daily lives, effortlessly bridging the gap between fitness and active workdays. We are incredibly excited to partner with Zepto, delivering our fashion-forward and functional athleisure on-demand, whenever consumers require it.”

“This collaboration streamlines the shopping experience, merging the convenience of everyday essential purchases with the rapid delivery of premium athleisure wear,” she added.

Founded in 2020 during the pandemic, Cava Athleisure retails through its e-commerce website and online marketplaces.