Bath & Body Works opens shop-in-shop in Shoppers Stop, Lucknow

Personal care and fragrance brand Bath & Body Works has opened its second shop-in-shop in India to date inside Shoppers Stop’s store inside Fun Republic Mall in Lucknow. By stepping into shop-in-shops, the US-based brand aims to widen its customer base and connect with new demographics. 

“We are excited to present the opening of Bath & Body Works second shop-in-shop experience at Shoppers Stop Fun Republic Mall, Lucknow offering the brands signature fragrances, body care, candles and more,” announced Apparel Group India Private Limited on Linkedin. 
 
The shop-in-shop retails a curated selection of Bath & Body Works’ signature products including its scented personal care goods. Shoppers can try out the brand’s products and the brand can tap into Shoppers Stop’s customer base. 
Bath & Body Works opened its 39th India store in Surat’s VR Mall at the end of December after a year of swift brick-and-mortar expansion. The brand launched in locations including Udaipur, Calicut, Pune, Kochi, Mohali, and Bengaluru in 2023. 

Along with its brick-and-mortar stores located across India, Bath & Body Works also retails online on multi-brand e-commerce platforms including Nykaa, Amazon India, and Myntra. The brand first launched in the Indian market in 2018 in partnership with Apparel Group India Private Limited, the Indian arm of Middle East-based clothing giant Apparel Group.