Apocalypse brings sustainable clothing and social consciousness to Boulder

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Editor’s note: This is part of The Know’s new series, Staff Favorites. Each week, we will offer our opinions on the best that Colorado has to offer for dining, shopping, entertainment, outdoor activities and more. (We’ll also let you in on some hidden gems).

On the west end of Boulder’s Pearl Street, the city’s most famous restaurants and stores attract pedestrians strolling the brick-laden streets. On the other end, however, is where some of Boulder’s best-hidden gems lie, like Paradise Found Records & Music, Boxcar Coffee & Bakery and, most notably, Apocalypse, the gold standard for Front Range vintage clothing.

Apocalypse has been a center of gravity for fashion in Boulder since it replaced the old Buffalo Exchange storefront after the disgraced chain’s 2020 closure. If you see a cool twenty-something sporting a pair of ’60s-inspired platform heels or a print dress that looks like it transported directly from the year 2000, chances are they got it at Apocalypse.

There are plenty of popular stores in the area to buy clothes new, but the infamously eccentric and environmentally conscious residents of Boulder flock to secondhand stores like Apocalypse to find and sell their most beloved pieces of wearable art.

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