Anchor Consumer onboards Mrunal Thakur as brand ambassador for soap brand Dyna

Anchor Consumer Products Ltd has onboarded actor Mrunal Thakur as brand ambassador for its beauty soap brand, Dyna.

With this association, the brand aims to enhance consumer engagement to further strengthen its presence in the country’s premium soap segment.

The actor began her association with Dyna with a campaign featuring a television commercial. Thakur will also feature on the brand’s product packaging and offline communications.

Commenting on the association with the actor, Karan Shah, director of Anchor Consumer in a statement said, “Mrunal Thakur represents everything Dyna stands for—grace, poise, and timeless beauty. Her journey from television to Bollywood mirrors our brand’s evolution, making her the perfect ambassador. We are excited about this collaboration and believe it will elevate Dyna’s appeal among beauty-conscious consumers.”

Mrunal Thakur added, “I am thrilled to partner with Dyna, a brand that truly understands the essence of beauty and confidence. The new campaign beautifully captures the magic of first impressions, and I love how Dyna empowers women to feel their best every day. It’s an exciting journey, and I’m looking forward to being a part of it.”

Dyna will amplify its campaign with Thakur across television, digital media, in-store branding, influencer collaborations, social media contests, and engagement-driven activities.