Amazon Fashion Next Gen Store witnesses strong growth in tier 2 cities

Amazon Fashion’s Next Gen Store, a dedicated fashion platform for the Gen Z customers has witnessed strong growth in tier 2 cities over the last two years.

The store has witnessed a 3X increase in Gen Z customers and 4X surge from tier 2 cities across India since its launch in 2023.

To further fuel its growth, Amazon Fashion will host the Next Gen online shopping event from March 20 to 24.

Commenting on the Next Gen Store, Siddharth Bhagat, director of Amazon Fashion & Beauty India in a statement said, “The remarkable growth of our Next Gen Store reflects a fundamental shift in India’s fashion ecosystem. What we are witnessing is an emergence of a new fashion paradigm where Gen Z consumers from across India’s diverse geography are embracing self-expression through style.”

“The Next Gen store’s success in tier-two cities like Chandigarh, Jaipur, Surat and more particularly highlights how digital platforms are reshaping fashion accessibility, allowing trend-forward selections to reach beyond metropolitan boundaries,” he added.

Amazon Fashion’s Next Gen Store features an extensive portfolio of over 340 domestic and global brands with over 2 million products.