French group Kering to go fur free across all brands from Fall 2022

French luxury fashion company Kering has taken the decision to stop using animal fur. From the Fall 2022 collections, none of the group’s houses will be using fur. Starting with Gucci in 2017, all its houses, notably Balenciaga, Bottega Veneta, Alexander McQueen, Brioni and Saint Laurent, have progressively decided to take this step.

“For many years, Kering has sought to take the lead in sustainability, guided by a vision of luxury that is inseparable from the very highest environmental and social values and standards. When it comes to animal welfare, our Group has always demonstrated its willingness to improve practices within its own supply chain and the luxury sector in general. The time has now come to take a further step forward by ending the use of fur in all our collections. The world has changed, along with our clients, and luxury naturally needs to adapt to that,” François-Henri Pinault, chairman and CEO of Kering, said in a statement.

In 2019, Kering had formalised and published a set of animal welfare standards that will continue to be applied, as they concern other animal fibres and materials.

French luxury fashion company Kering has taken the decision to stop using animal fur. From the Fall 2022 collections, none of the group’s houses will be using fur. Starting with Gucci in 2017, all its Houses, notably Balenciaga, Bottega Veneta, Alexander McQueen, Brioni, and Saint Laurent, have progressively decided to take the step of banning fur.

Fibre2Fashion News Desk (KD)