Google has fixed an issue where the Search Console query report in Google Analytics 3, aka Universal Analytics, was not populating. The data stopped coming in as of October 1st but the other day, Google fixed the issue and backfilled the data in the report. I have verified, the data is now fully populated in […]

Years ago, I was a legal assistant for a criminal defense law firm when my boss assigned me a new task – learning SEO.  I asked him what SEO meant, and he responded, “Search engine optimization. I don’t trust the people I’m working with anymore and need you to learn it.”  As I began to […]

The new trim video tool from YouTube turns your videos into 6-second videos that you can use for bumper ads. How convenient! Machine learning strikes again. The new tool is now available globally in Google Ads, making it easy for advertisers to create bumper ads. The tool is powered by a machine learning model that […]

Meta shared its 2022 Q3 earnings today and, as expected, performance left a lot to be desired. Advertising revenue came in at $27.2 billion, down roughly 4% year-over-year.  The positives. Overall ad impressions were up 17%, while the cost per ad decreased 18% YoY. Monthly active users on the platform increased 2% to 2.96 billion […]

Google has just announced the release of v12 of the API. Here are the highlights. Taken directly from the Google Ads Developer Blog. Update your Client Library. Developers who want to utilize these new features will need to ensure their Client Libraries are updated. Dig deeper. Get more information about the new release from the […]

Google is anticipating a busy holiday season this year. In preparation, they have just announced three new Performance Max features to help advertisers plan effective campaigns, customize their asset strategy, and evaluate your results. The Performance Planner Advertisers can use the new Performance Planner to create campaign plans and understand how to invest their budgets […]

Yelp has just announced its newest feature that integrates Mailchimp, Realtor.com, automotive, Roadtrippers, MetLife, and more. It’s called YelpFusion. Incorporate Yelp content into Mailchimp campaigns Mailchimp users with claimed Yelp Business Pages are now able to combine their marketing emails with content from Yelp. This includes their Yelp rating, recent reviews, photos, and business details. […]