[ad_1] Snapchat has released an easy and automated way for businesses to reach travelers. The new product is called Dynamic Ads for Travel. The new ad features. According to Snapchat’s announcement, the new ads will include the following components: Customized catalogs built to meet the needs of travel advertisers Advanced audience targeting based on intent Locally […]

[ad_1] We all know that “content is king.” What many don’t understand is that for content to be king, it needs the support of its court.  To make the most out of your content strategy, it’s important for you to: Identify entities and topically-related keywords. Optimize for on-page elements. Build content that will stand out. […]

[ad_1] Google has launched new learning video rich results and with that structured data markup support. This is a new form of rich results that is available to be shown in English desktop and mobile search results, specifically for searches related to academic learning content. What are learning video results. Google said these are videos […]

[ad_1] Later this month Google will roll out a change to the condition attribute for shopping ads. If you’re a retailer, your products could be disapproved if you have the incorrect attribution set. A condition attribute tells potential shoppers about the condition of the product you are selling. Currently, there are three condition attributes: New […]

[ad_1] Earlier this quarter, Google announced a series of changes coming to Merchant center that retailers should be aware of. Here’s a recap. Pause attribute. In April, Google announced a ‘pause’ attribute to temporarily halt ads. This lets merchants the ability to temporarily pause shopping ads without needing to use the “out_of_stock” attribute or “availability” […]

[ad_1] ABM is more than just another marketing channel to add to your mix. It’s a complete go-to-market strategy that requires new processes, better collaboration, and more accountability. But don’t let that intimidate you. We’re here to help you get started and create a clear path for iteration and scalability. Register today for “Take a […]

[ad_1] Apple Search users will soon notice a new campaign pricing type. CPT, or cost-per-tap is Apple’s version of CPC, or cost per click. It is calculated by dividing your total spend by the number of taps your ad received.  Apple Search ads help people discover your app when they search on the app store. […]

[ad_1] Google has added a new section to the Article structured data documentation for author markup best practices. As a reminder, Article structured data can be added to your news, blog, and sports article page and can enhance your appearance in Google Search results. Author markup. Google said in this new section “to help Google […]