How to win with PPC in a dataless world

[ad_1] The biggest platforms in the digital advertising landscape — Google, Amazon, Apple and Facebook — are making huge changes to accommodate current and upcoming consumer data regulations. And while many marketers bemoan this loss of data, thinking it will make it much more difficult to manage client campaigns, Sam Tomlinson, executive VP of strategy […]

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Google allows ads for sports betting in Louisiana

[ad_1] Google will begin accepting and running ads for sports betting and daily fantasy sports from certified, state-licensed entities in Louisiana beginning on January 28. Advertisers must first apply for certification to be eligible. Application for certification became open to online gambling advertisers in Louisiana on January 27. Louisiana isn’t the only state where it’s […]

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SEO link-building strategies that work

[ad_1] If you are looking to outrank and outperform within organic search, link building is essential. However, there are many misconceptions about effective, safe link-building strategies and exactly how brands can harness links to propel their Google rankings, trust and authority in 2022. Improve your strategy by joining 17-year SEO veteran, Jon Lightfoot of StrategicSEOSolutions.com, […]

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Omicron Batters Already Strained U.S. Hospitals

[ad_1] By Dennis Thompson HealthDay Reporter WEDNESDAY, Jan. 26, 2022 (HealthDay News) U.S. hospitals continue to reel from the pressure posed by the ongoing pandemic, facing critical workforce shortages and rising labor costs that amount to a “national emergency,” hospital executives say. Nearly 1,400 hospitals — 31% of the nation’s total — are on the […]

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