18 Solitaire opens first retail store in NCR, launches retail program

Jewellery brand 18 Solitaire has opened its first ‘Express Store’ in Indirapuram, Delhi NCR and unveiled its retail program. The business carried out the launch with backing from Innovations Venture Studio, which has acquired a majority stake in the business. 

“The launch of our retail program marks an exciting new chapter for 18 Solitaire,” said the business’ founder Ishank Sahadeva in a press release. “We are delighted to be working with the exceptional team at Innovations Venture Studio, whose guidance and expertise will help us bring our beautiful diamonds and jewellery to aspiring business owners across the country. This is only the beginning as we work to make our mark on the industry and spread the joy of diamonds to all who dream of sharing in our sparkling story.”
 
On February 3, 18 Solitaire held a launch event for the store and invited entrepreneurs to join the journey as franchise partners. The business’ investment from Innovations Venture Studio enabled the provision of comprehensive training, marketing support, and access to a network of industry experts for retailers. 

“We are thrilled to support 18 Solitaire in their retail launch and expansion,” said Innovations Venture Studio’s founder Manish Khurana. “Their stunning yet ethical jewellery and focus on empowering entrepreneurs perfectly align with our values at Innovations. We look forward to being part of their continued growth and success in bringing meaningful luxury experiences to more communities.”