Zouk partners with Unicommerce, Shipway to scale online operations

Zouk, a handcrafted direct-to-consumer lifestyle brand has partnered with Unicommerce and Shipway to strengthen its e-commerce operations across categories like bags, luggage, and accessories.

With these partnerships, Zouk aims to improve its online inventory management, logistics efficiency, and delivery capabilities across India.

Unicommerce warehouse inventory management solution will help Zouk streamline order processing, optimise inventory allocation and tracking while Shipway will help in automated courier selection.

Commenting on the partnership, Kapil Makhija, managing director CEO of Unicommerce in a statement said, “Unicommerce is a one-stop shop for all e-commerce enablement technology needs. We are delighted to partner with Zouk to power their e-commerce operations and help them leverage technology to scale and optimize their online presence.”

Pradeep Krishnakumar, co-founder of Zouk added, “At Zouk, delivering a seamless and consistent consumer experience is at the heart of everything we do. Partnering with Unicommerce and Shipway has enabled us to strengthen our operations so that every order, whether from a metro or a remote town, is fulfilled smoothly and efficiently.”

Founded in 2016, Zouk operates through its website, app, and leading marketplaces like Amazon, Flipkart, Myntra, Tata Cliq, and Nykaa, as well as quick-commerce platforms.