Yoho to invest Rs 4 crore to set up Haryana footwear manufacturing unit, expand offline network

Footwear business Yoho plans to invest Rs 4 crore to establish a production facility in Haryana’s Bahadurgarh with a manufacturing capacity of two lakh units per month. The business will launch in 25 Reliance Footprints stores then expand to 100 by March next year. 

“The upcoming unit, which will be opening early FY 26, will be supporting our research and development and focusing on producing soles and assembling sneakers,” Yoho’s co-founder Prateek Singhal told ET Retail. “China exports $70 billion of footwear, whereas India exports only $3 billion. Even smaller countries like Bangladesh export around $9 billion, and Vietnam exports around $17 billion of footwear. India has the potential to grow from exporting $3 billion worth of footwear to $20 billion in the next five years. So, this manufacturing unit will give us an edge to export in the future.”

Yoho currently garners around 10% of its revenue from brick-and-mortar sales with 25% coming from its direct to customer e-commerce store and 65% from multi-brand marketplaces. The brand has a presence in 500 offline retail touch points through a network of 14 distributors which it will bolster through its Reliance Footprints tie up. 

Yoho debuted in 2021 and has created the ‘Foot Pharma Foot Pad’ as an alternative to memory foam to enhance comfort in its footwear. The technology features across 60 SKUs including sneakers and loafers, according to its Instagram page.