X launches creator ads revenue sharing program

X has officially rolled out its creator ads revenue sharing program.

The new feature enables users to share revenue from verified content creators’ impressions of ads in replies to content posted on the social networking platform.

Elon Musk’s platform, previously known as Twitter, has introduced this new tool as part of X’s mission to enable people to “earn a living” by posting on its site.

Why we care. Musk is in the midst of trying to rebrand Twitter to X following a plummet in ad revenue after his takeover last year – and this new feature comes at a huge turning point for the platform. The program has already helped creators secure substantial early payouts, which is helping to generate interest in the brand again. However, while the payouts so far have been impressive, the eligibility qualifications are pretty high. Perhaps too high for people to realistically earn a living through X.

Who is eligible? In order to be considered for the creator ads revenue sharing program, your account must meet the following criteria:

1. Subscribed to Blue or Verified Organizations.
2. Have at least 15M impressions on cumulative posts within the last three months.
3. Have at least 500 followers

If your account meets these conditions, you’ll then need to ensure you have an account with Stripe – X’s payment processor. You’ll then need to ensure that X’s Ads Revenue Share Terms are adhered, for example, the Creator Monetization Standards and the X Rules. 

How it works. If your account is eligible, you’ll need to follow these simple steps to get started:

1. Join and set up payments from within the Monetization section of the app, which can be found in the side menu on iOS and Android, and the overflow menu on web.
2. Click on ‘Join and setup payouts’, which will redirect you to X’s payment processor, Stripe.
3. Setup a Stripe account to receive your share – this is the account you will need to transfer funds to your external bank account. 
4. Once you opt in, you will receive payouts at a regular cadence, so long as you have generated more than $50 USD.

What has X said? X announced the rollout via a statement posted in its Help Center. It read:

• “We want the process to be as simple as possible, so all eligible X Blue and Verified Organizations subscribers are entitled to revenue share so long as they meet the eligibility criteria and join.”
• “Users will be able to apply for both Creator Subscriptions and Ads Revenue Sharing by accessing Monetization in settings.”
• “While all eligible users may choose to participate, if you are found to breach the Ads Revenue Share Terms, which include, for example, Creator Monetization Standards and the X Rules, you may be excluded from the program.”

Deep dive. Read Twitter’s full announcement for more information on how its ad revenue-sharing program works.