US firm Recover recognised for circular fashion

Recover, a leading material sciences company and global producer of low-impact, high-quality recycled cotton fibre and cotton fibre blends, has received honourable mentions in two categories in Fast Company’s Innovation by Design Awards for 2021. The company was recognised for its innovations in the Sustainability and Materials categories.

“My family has been innovating for generations to perfect the Recover process, which is primed to be an exciting resource for the fashion industry as it strives to meet sustainability goals,” said Alfredo Ferre, CEO of Recover. “We are grateful to receive an honourable mention in Fast Company’s Innovation by Design Awards, which is as affirming as we pursue our vision of making sustainability more fashionable.”

Celebrating 10 years of Innovation by Design, the 2021 honourees include nearly 600 projects, products, and services from Nike, Verizon, Microsoft, and others. The 10^th anniversary of the awards has recognised people, teams, and companies that transform businesses, organisations, and society through design. One of the most sought-after design awards in the industry, Innovation by Design is the only competition to honour creative work at the intersection of design, business, and innovation, recognising the people, companies, and trends that have steadily advanced design to the forefront of the business conversation, said the company said in a press release.

Recover, a leading material sciences company and global producer of low-impact, high-quality recycled cotton fibre and cotton fibre blends, has received honourable mentions in two categories in Fast Company’s Innovation by Design Awards for 2021. The company was recognised for its innovations in the Sustainability and Materials categories.

“Design is not just a beauty contest,” said Stephanie Mehta, editor-in-chief of Fast Company. “It’s something that can change the world and create solutions in a time when we face pressing global issues such as systemic racism, climate change, and a global pandemic. Many of these entries showcase these challenges while providing hope for the future through their steadfast commitment to elevate design.”

Fibre2Fashion News Desk (RR)