Under Armour signs high school basketball player Eli Ellis

Under Armour has officially signed high school basketball player Eli Ellis to its roster of athletes. 

Known for his deep shooting range, elite confidence, and relentless drive, Ellis embodies the brand’s competitive spirit and commitment to excellence.

To mark the signing, Under Armour is spotlighting Ellis in the latest installment of its “Let Them Talk” campaign, created in collaboration with viral content powerhouse RDCWorld. Blending RDCWorld’s signature humor with the high-intensity world of basketball, the campaign captures the mindset of Under Armour’s top athletes—those who don’t just hear the doubters, but use the noise as fuel to rise even higher.

This second installment of Let Them Talk debuted last week during NCAA tournament coverage, featuring The University of South Carolina. With new episodes rolling out through March and April across streaming platforms, Under Armour’s digital channels, and social media, the series showcases an elite lineup of UA athletes.