Truebrowns makes quick commerce debut with M-Now and Blinkit

Urban ethnic lifestyle label Truebrowns has entered the quick commerce market by partnering with Blinkit and M-Now. The move expands the brand’s omni-channel reach and taps into the booming quick commerce market for growth. 

Truebrowns’ initial offering on Blinkit and M-Now features a curated selection of workwear and festive attire, with plans to widen the product offering in the near future, Apparel Resources reported. By leveraging the platforms’ fulfilment networks, the brand aims to ensure efficient packaging, fast deliveries, and product quality. The brand will also tailor its pricing and promotions to platform trends and consumer behaviour to capture the maximum number of customers.

Positioning fast commerce as a key pillar of its retail expansion, Truebrowns seeks to bridge the gap between digital-first fashion and instant accessibility. The initiative caters to occasion-driven and impulse shoppers, aligning with India’s growing demand for rapid delivery services. 

Beyond Blinkit and M-Now, Truebrowns is looking to extend its quick commerce presence to platforms such as Zepto and Swiggy Instamart to further strengthen its market reach. Based in Gurugram, the brand specialises in ethnic and fusion wear and also retails from its direct to customer e-commerce store, according to its Facebook page.