The Pant Project opens it’s second store in Bengaluru

Direct-to-consumer (D2C) fashion brand ‘The Pant Project’ has expanded its retail presence with the launch of its second store in the city of Bengaluru.

The Pant Project has partnered with the Litestore for its retail store located at Jayanagar in Bengaluru. 
The store will offer more than 250 different bottom wear styles, including formals, chinos, cargos, jeans, joggers, shorts and more. Additionally, it will offer custom-made trousers for men and women.

Commenting on the expansion, Dhruv Toshniwal, founder of The Pant Project in a statement said, “The Pant Project’s decision to open a physical store is a smart business decision and is a direct reaction to customer requests for a place to touch, see, and try on a wide variety of fabrics, designs, patterns, and colours.”

“Even though a lot of people still prefer to shop online, The Pant Project is planning to increase its omni channel presence in India because it knows how important it is to have a physical presence too”, Toshniwal, added.

The Pant Project launched in 2020 as a digital native brand to offer customisable trousers for men and women.