The Indian Garage Co partners with Warner Bros for new collection

The Indian Garage Co has collaborated with Warner Bros Discovery Global Consumer Products to launch a new apparel collection featuring superheroes and animated characters to connect with Gen Z consumers by mixing nostalgia with contemporary streetwear.

“We’re pleased to bring this unique collection inspired by Warner Bros. Discovery’s IPs to our customers,” said The Indian Garage Co’s founder and CEO Anant Tanted in a press release. “This collaboration blends the magic of these iconic characters with our commitment to making high-quality, global trend-forward fashion accessible to all, especially the Gen Z audience.”

The range includes T-shirts, polo shirts, shorts, joggers, shirts, and co-ord sets. Now available on The Indian Garage Co’s direct to customer e-commerce store, the line includes motifs from the franchises Batman, Superman, Cartoon Network, Looney Tines, and Tom and Jerry among others.  

“This collection was all about blending nostalgia with modern style-first fandom merchandise,” said a senior designer at the brand. “We wanted to take these iconic characters and reimagine them in a way that feels fresh for today’s Gen Z audience. Every piece in this collection is designed to give fans a chance to showcase their unique style while staying true to the essence of these legendary characters.”

The Indian Garage Co was established in 2012 and its clothing is available on Myntra‘s e-commerce platform as well as Ajio, Amazon, Flipkart, Snapdeal, UAE-based Noon, and 100 Fashion Factory stores across India. In 2023, TMRW, an Aditya Birla Group-owned ecommerce roll-up venture, invested Rs 155 crore in The Indian Garage Co and the brand aims to achieve Rs 1,500 crore in gross merchandise value within five years.