TechnoSport opens first flagship store in Bengaluru

Apparel brand TechnoSport has launched its first flagship store in Bengaluru, as the label continues its brick-and-mortar expansion. Located in HSR Layout on 27th Main Road, the 1,650 square-foot store spans two floors and is designed to offer an immersive shopping experience for activewear consumers.

“The launch of our HSR flagship store is a pivotal moment in our strategic expansion, allowing us to bring the TechnoSport experience directly to our Bengaluru customers,” said TechnoSport’s co-founder and managing director Sunil Jhunjhunwala in a press release. “The modular design of this store allows us to replicate this experience quickly, a critical advantage as we accelerate our expansion plans.”

The store features TechnoSport’s core product collections alongside an expanded range from its ‘Cotflex’ collection, designed for all-season wear. The Cotflex collection incorporates breathable, moisture-wicking fabrics with anti-microbial technology, anti-static properties, and odour-free, quick-drying materials.

“A store presence in key locations such as HSR Layout significantly amplifies our brand resonance,” said TechnoSport’s CEO Puspen Maity. “Being in a competitive high-street location allows us to remain agile, refine our store models, and confidently scale into new markets.”

To mark the opening, TechnoSport has launched a range of promotional offers, including a complimentary gym bag for purchases above Rs 2,999 and free Airdopes for transactions exceeding Rs 4,999. The Bengaluru flagship store is designed to reflect TechnoSport’s focus on delivering high-performance activewear while strengthening its presence in key retail markets, according to the brand.