Tata Cliq Luxury partners with RedBeryl to boost premium offering

Tata Group luxury fashion and lifestyle platform Tata Cliq Luxury has joined forces with luxury lifestyle management business RedBeryl to ameliorate its premium shopping experience and connect with RedBeryl’s clientele. 

“We share a common vision of delivering carefully curated luxury products and shopping experiences that meet the evolving expectations of discerning customers,” said Tata Cliq’s CEO Gopal Asthana, ET Retail reported. “Through this partnership, RedBeryl members can avail offers while shopping on the platform.”

Tata Cliq Luxury aims to integrate RedBeryl’s high net worth clientele into its own ecosystem and offer a personalised shopping experience. RedBeryl offers invitation-only membership to “privileges in the world of luxury,” according to its website. 

The partnership is also designed to align with Tata Cliq Luxury’s ‘Slow Commerce’ ethos, ET Bureau reported. The brand philosophy highlights mindful product curation and high levels of customer engagement.