Nike forms new team for secretive brand with Kim Kardashian

By Bloomberg Published April 29, 2025 Nike Inc. is putting together a dedicated team of executives and designers to operate a new brand with entrepreneur and reality TV star Kim Kardashian’s apparel label Skims, with plans to release its first collection geared toward women this spring. Nike Called NikeSkims, the project was kept quiet for […]

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Adidas posts forecast-beating quarterly profit on strong sneaker demand

By Reuters Published April 23, 2025 German sportswear and apparel maker Adidas on Wednesday reported first-quarter sales and profit above expectations, citing growth across all its markets and channels. Adidas First-quarter operating profit jumped 82% to 610 million euros ($692 million), the group said, resulting in a margin of 9.9%. Analysts, in a company-provided consensus, had […]

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Adidas slumps as weak profit forecast follows currency hit

By Bloomberg Published Feb 1, 2024 Adidas AG slumped after the German sports apparel maker said negative currency movements mean its profit this year will be less than half of what analysts were expecting. Reuters Operating profit should be around €500 million ($542 million) in 2024, Adidas said late Wednesday. That’s below the average analyst […]

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Adidas predicts 2024 leap in operating profit after Kanye West break-up

By Reuters API Published Feb 1, 2024 German sportswear maker Adidas expects operating profit to nearly double to about 500 million euro ($542.3 million) this year after the company’s break-up with Kanye West and the discontinuation of its Yeezy business. Reuters Adidas booked an operating profit of 268 million euros in 2023, according to an […]

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