Aza Fashions partners with four South Asian women influencers for campaign

Aza Fashions, India’s leading multi-designer luxury retailer has collaborated with four South Asian women influencers from the USA for a campaign. Aza Fashions partners with four South Asian women influencers for campaign – Aza Fashions The four women featuring in the campaign are Ami Desai, Shivani Bafna, Sheena Melwani and Michelle Ranavat. With this campaign, […]

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OTT by Tarun Tahiliani sees models re-drape versatile garments on the runway at Lakmē Fashion Week x FDCI

OTT by Tarun Tahiliani presented multi-wear garments on the runway for its return to Lakmē Fashion Week in partnership with the Fashion Design Council of India as models re-draped their outfits as they walked the ramp. Sharing a philosophy of daily reinvention, the brand’s second collection to date focused on fluid, feminine silhouettes.  A miltu-wear […]

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Rahul Mishra travels the Silk Route at Lakmē Fashion Week in partnership with FDCI

Designer Rahul Mishra took his models on a journey along the Silk Route for his brand Afew at Lakmē Fashion Week in partnership with the Fashion Design Council of India in a runway show held in collaboration with Nexa. Mixing textile traditions and global aesthetics, Mishra chose Bollywood celebrity Janhvi Kapoor as his showstopper for […]

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Tasva expands retail footprint with store in Pune

Tasva, a fashion brand by Aditya Birla Fashion and Retail Limited and couturier Tarun Tahiliani has expanded its retail footprint with a store in Pune. Tasva expands retail footprint with store in Pune – Tasva Fashion- Facebook The store located at the MG Road area spanning 2,400 sq ft was inaugurated by Bollywood actor Vijay […]

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OTT by Tarun Tahiliani launches first store in Gurugram

Designer Tarun Tahiliani’s premium ready to wear line OTT has launched its first brick-and-mortar store in Gurugram. Located on the ground floor of Ireo Grand View high Street, the exclusive brand outlet retails women’s apparel and accessories with a minimalist take on heritage Indian aesthetics.  A shopper at the new OTT Tarun Tahiliani store in […]

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Tasva’s COO Dhruv Kaura leaves ABFRL

Men’s occasion wear brand Tasva’s chief operating officer Dhruv Kaura is leaving his role at the business. The executive has worked with Aditya Birla Fashion Retail Limited since 2022.  Tasva retails clothing, footwear, and accessories – Tasva Fashion- Facebook “The only constant in life is change,” wrote Kaura in a post on Linkedin. “Goodbyes are […]

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Saritoria teams up with Bhumi Pednekar for celebrity closet sale

Pre-loved clothing platform Saritoria has joined forces with Bollywood celebrity Bhumi Pednekar to retail a curated selection of clothing from Pednekar’s own personal wardrobe to shoppers. Along with enabling the public to shop the actress’ own wardrobe, the move is designed to promote sustainable fashion.   A dress from Bhumi Pednekar’s closet on Saritoria – Saritoria- […]

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Tasva opens exclusive brand outlet in Oberoi Mall

Men’s traditional occasion wear brand Tasva has opened an exclusive brand outlet in Mumbai’s Oberoi Mall. Located in Goregaon East, the store bolsters the brand’s brick-and-mortar presence in the metro.  Inside Tasva’s new Mumbai store – Oberoi Mall – Facebook “Transform your look with the latest trends in men’s ethnic fashion at Tasva Fashion, Oberoi Mall,” […]

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