Swiss Beauty blends cricket with wedding season in new campaign

Swiss Beauty, a leading makeup brand has launched its latest campaign, ‘Har bride ka beauty stroke’ bringing together the Indian wedding season and cricket.

The campaign showcases the brand’s hero products that include ultimate eyeshadow palette, natural makeup fixer, real makeup base highlighting primer, and the stay on matte liquid lipstick.

With this campaign, Swiss Beauty claims to be the first makeup brand to advertise during Live IPL matches on JioCinema.

Commenting on the campaign, Vidushi Goyal, chief marketing officer at Swiss Beauty in a statement said, “With ‘Har bride ka beauty stroke’, we wanted to shake up traditional beauty advertising by infusing it with the drama and energy that India associates with cricket.”

“At Swiss Beauty, we thrive on delivering beauty with a twist — whether it’s through our innovative products or unexpected campaign narratives,” Goyal added.

Through this campaign, Swiss Beauty aims to generate widespread buzz during the IPL season and widen its reach in the country’s beauty market.