Streetwear brand Manaca opens first store in Mumbai

Streetwear label Manaca has launched its first brick-and-mortar store in Mumbai on Khar West’s Linking Road. The new outlet houses the label’s performance-driven apparel for men and women and its launch party brought together a group of over 50 of the metro’s celebrities and influencers.

“Manaca is a movement, we’re bringing the future to the streets with a fusion of cutting-edge technology, high-performance functionality, and bold, avant-garde design,” said Manaca’s founder Manish Bhavnani, Indian Retailer Bureau reported. “Every piece is engineered for the new-gen hustlers, creators, and rule-breakers who refuse to blend in.”

Manaca’s Mumbai launch party welcomed celebrity guests including Poonam Pandey, Nikita Rawal, Malini Agarwal, Alexx, and Mihir Joshi. Located next to the Bata showroom on Linking Road, the Navrang store is designed to blend fashion and technology and promote techwear and futuristic apparel in India. 

Manaca’s products include stealth-mode apparel, functional streetwear, and bold statement pieces to cater to urban enthusiasts. The brand aims to position itself as a disruptive force in the country’s streetwear industry and also retails from its direct to customer e-commerce store.