Skechers signs Kiki Iriafen and Misa Rodríguez

Skechers has added University of Southern California basketball standout Kiki Iriafen to its Skechers Basketball roster, while simultaneously welcoming Misa Rodríguez, goalkeeper for Real Madrid CF and 2023 World Cup champion, to its Skechers Football family.

Iriafen, expected to be a top pick in the upcoming 2025 WNBA Draft, will step into her professional career wearing Skechers Basketball footwear. 

Currently averaging 18.6 points and 8.5 rebounds for USC while pursuing a master’s degree at the Marshall School of Business, Iriafen joins fellow WNBA star Rickea Jackson and NBA standouts Joel Embiid, Julius Randle, and others in the Skechers basketball family.

“After two years on the court in the NBA and WNBA, it’s a big moment for Skechers Basketball to sign Kiki, our first college player, and embark on the journey with her as she begins her professional career,” said Michael Greenberg, president of Skechers. 

“Kiki is a rising star with a bright future in the league. We look forward to supporting her from the draft through her first season and beyond. As the second woman on our basketball roster, she also furthers our mission to engage with female athletes around the world so that more players everywhere experience the signature Comfort That Performs of Skechers.”

On the football side, Skechers signed Misa Rodríguez, who will compete in the brand’s high-performance SKX_1.5 Elite boots and appear in upcoming global campaigns.

Rodríguez adds to a stacked football roster that includes global stars like Harry Kane, Mohammed Kudus, and Oleksandr Zinchenko.

“We are very proud to have a player like Misa in the Skechers Football family, who, among many characteristics, stands out for her confidence, leadership, strength, and precision,” said Txerra Díaz, country manager of Skechers. 

“We continue to strengthen our position in the sport with a product of exceptional quality, already recognized for offering a technicality and comfort that allow for better and greater performance on the field.”