Shoppers Stop partners with SOTC for Travel Edit campaign

Shoppers Stop, a fashion and beauty omnichannel retailer collaborated with SOTC Travel Ltd for a fashion show as part of its ‘Travel Edit’ campaign.

The fashion show curated by Marc Robinson showcased the latest travel looks across brands at R City Mall, Ghatkopar.

As a part of the campaign, Shoppers Stop is offering the top three highest shoppers an all-expenses-paid holiday trip.

Commenting on the campaign launch, Kavindra Mishra, managing director CEO of Shoppers Stop in a statement said, “At Shoppers Stop, we believe in creating memorable moments & travel is an integral moment for our customers. As part of our journey of premiumization, we are committed to offering our customers an opulent and trendsetting travel ready wardrobe that transforms every special moment into an unforgettable style statement.”

S D Nandakumar, country head of holidays and corporate tours at SOTC added, “With summer being the peak holiday season, we seized this strategic opportunity to connect with this new-age, style-conscious traveller and hence our partnership with Shoppers Stop strategically tap into their consumer reach and expansive pan-India retail network across metros and tier 1 cities.”

Shoppers Stop has a portfolio of over 500 premium brands offering the latest travel looks across fashion, beauty, and lifestyle categories.