Rzler enters Indian market with first store in Pune

U.S.-based luxury perfume brand Rzler has entered the Indian market with the opening of its first flagship store in the city of Pune, Maharashtra.

The brand plans to further expand its retail footprint in the Indian market by opening stores in Mumbai, Delhi, and Bengaluru in the coming months.

Additionally, Rzler plans to expand its digital presence by partnering with major e-commerce and q-commerce platforms to widen its reach across the country.

Going forward, Rzler plans to expand its product portfolio by offering tailored suits, handbags, fine leather goods, and apparel.

Commenting on the launch, Jason Averill, founder of Rzler in a statement said, “As a global traveller and entrepreneur, I’ve always believed that true luxury is rooted in craftsmanship. India, with its unparalleled textile legacy and unrivalled artisans, has inspired me in ways words can’t fully capture.”

“Our perfumes are more than just scents—they are a celebration of India’s timeless artistry and the finest craftsmanship in the world. At the heart of this launch is the culmination of our global journey. Rzler is more than just a brand—it’s a lifestyle defined by confidence, elegance, and the freedom to stand out,” he added.

Rzler perfumes are currently available for purchase online through its exclusive website.