Reliance Trends partners with Mahesh Babu and Sitara for occasion wear collection launch

Reliance Trends has joined forces with actor and film producer Mahesh Babu and his daughter Sitara to launch its latest summer occasion wear collection for men, women, and children with a campaign titled ‘New Times. New Trends.’

“The new collection celebrates the rich cultural heritage of India with a modern twist, offering stylish and versatile options for the summer and holiday season,” announced Reliance Trends in a press release. The corresponding campaign showcases a range of casual wear, western styles, and festive ethnic ensembles and includes a promotional film starring Mahesh Babu and Sitara, designed to present a fresh visual direction for the brand.

Reliance Trends’ in-house labels feature prominently in the collection, with Avaasa’s ethnic styles for women, Fig’s contemporary workwear, and Dnmx’s youth-focused denim. The collection also includes offerings from the retailer’s national and international brand portfolio.

With over 2,000 stores in more than 1,000 cities, Reliance Trends continues to expand its reach in India’s apparel market. The brand aims to provide a mix of affordability and trend-driven fashion across multiple product categories. The new collection is has rolled out Reliance Trends stores and online, with the campaign’s promotional film live across digital platforms.