Many photo collectors who have been primarily focused on sports are “now excited to discover this whole new world of non-sport photos,” Khyber Oser, director of Vintage Memorabilia and Photography at Goldin, said in a statement to Fox News Digital.

“Marilyn, Einstein, Hendrix, Elvis, Lady Di and Walt Disney are getting added to collections of Ruth, Ali, Serena, Jordan, Brady and Gretzky,” he said.

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“The fascinating research and writing of pop culture Type 1s is a real labor of love for us,” Oser added.

The 1956 shot of Marilyn Monroe and the Queen currently has the highest bid price at $1,500. The image of Tupac is listed at $1,300.

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Goldin’s January Pop Culture Elite Auction will also feature other collectibles, such as Pokémon cards and comic books.

The company is based in New Jersey. 

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