How to win with PPC in a dataless world

The biggest platforms in the digital advertising landscape — Google, Amazon, Apple and Facebook — are making huge changes to accommodate current and upcoming consumer data regulations. And while many marketers bemoan this loss of data, thinking it will make it much more difficult to manage client campaigns, Sam Tomlinson, executive VP of strategy and […]

Read More

Google allows ads for sports betting in Louisiana

Google will begin accepting and running ads for sports betting and daily fantasy sports from certified, state-licensed entities in Louisiana beginning on January 28. Advertisers must first apply for certification to be eligible. Application for certification became open to online gambling advertisers in Louisiana on January 27. Louisiana isn’t the only state where it’s legal. […]

Read More

SEO link-building strategies that work

If you are looking to outrank and outperform within organic search, link building is essential. However, there are many misconceptions about effective, safe link-building strategies and exactly how brands can harness links to propel their Google rankings, trust and authority in 2022. Improve your strategy by joining 17-year SEO veteran, Jon Lightfoot of StrategicSEOSolutions.com, who […]

Read More

Omicron Batters Already Strained U.S. Hospitals

By Dennis Thompson HealthDay Reporter WEDNESDAY, Jan. 26, 2022 (HealthDay News) U.S. hospitals continue to reel from the pressure posed by the ongoing pandemic, facing critical workforce shortages and rising labor costs that amount to a “national emergency,” hospital executives say. Nearly 1,400 hospitals — 31% of the nation’s total — are on the verge […]

Read More

Administration Withdraws Vaccine Mandate for Large Employers

WEDNESDAY, Jan. 26, 2022 (HealthDay News) The Biden Administration on Tuesday withdrew an emergency COVID-19 vaccine-or-test mandate for workers at large companies following the U.S. Supreme Court’s recent ruling against the requirement. The mandate, which required businesses with 100 or more staff to ensure their employees were either vaccinated or were tested weekly and wore […]

Read More

Twitter launches Site Visit Optimization goal and Aggregated Measurement for campaigns aimed at driving site traffic

Twitter launches Site Visit Optimization goal and Aggregated Measurement for campaigns aimed at driving site traffic Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok […]

Read More