Orra launches jewellery store in Gurugram with in-store celebration

Jewellery brand Orra has expanded its presence in the national capital region with the launch of its second store in Gurugram at Good Earth Sixty9. To commemorate the opening, the label hosted an in-store celebration on March 22, offering an experiential event for guests.

“At Orra, we believe in creating meaningful connections with our customers by going beyond the ordinary,” said Dipu Mehta, managing director at Orra in a press release. “This event celebrated our second store in Gurugram, reflecting our commitment to creating personalised and memorable experiences for our customers.”

The store is Orra’s twelfth in the national capital region and retails a range of diamond jewellery, including its ‘Aekta’ Wedding Collection, ‘Astra Collection’ of minimalistic necklace sets, ‘Solis Collection’ for everyday wear, and its patented ‘Crown Star Solitaire Collection.’ At its launch event, Orra hosted a high-tea gathering to bring together customers and jewellery enthusiasts for an afternoon gathering. As part of the event, digital creator and influencer Payall Gupta interacted with attendees, sharing her insights on fine jewellery and styling. Guests also explored Orra’s diamond collections and learnt about the brand. 

In line with its focus on personalised experiences, Orra introduced a DIY fragrance candle-making workshop during the event. Attendees crafted their own scented candles, adding an interactive and creative element to the occasion.

The launch underscores Orra’s strategy of harnessing in-store events to build bonds with customers and drive in-store footfall. To mark the store launch, Orra launched a promotional offer of up to 25% off on diamond value, zero-interest EMI options, and 100% exchange value on old gold jewellery.