Online beauty retailer BuyEazzy raises $4.25 million

Beauty focused e-commerce platform BuyEazzy has raised $4.25 million in a Series A funding round led by Info Edge Ventures. Existing investors also participated in the round including M Venture Partners and Incubate Fund Asia and the business plans to use the capital to expand its operations into yet more rural parts of India and to build its team. 

“The next wave of growth in India will be driven by users from a highly dispersed continuum of large and small towns in Bharat,” said BuyEazzy’s co-founder and CEO Rahul Aggarwal, ET Retail reported. “We have an ambition to take e-commerce to the most remote corners of India and empower these users to realise the true potential of technology and act as a catalyst in driving the consumption-led growth story of India.” 
 
For its expansion, the business plans to focus on southern states in the near future before later moving to other regions in India. BuyEazzy also aims to enhance the product selection on its mobile driven e-commerce store. 

“By disrupting the supply chain, we are building a unique win-win ecosystem, where manufacturers/ brands get access to remote markets and online distribution, neighbourhood stores can grow their current income by 40% to 50% and offline users get access to a wider assortment, best prices, and [the] convenience of online shopping,” said BuyEazzy’s COO and co-founder Hariher B, the Economic Times reported.