Nobero enters offline market with store in Hyderabad

Nobero, a fashleisure brand from TMRW House of Brands has entered into the offline retail market with launch of its first exclusive brand outlet in the city of Hyderabad.

The store located at Sarath City Mall will showcase the brand’s latest collections across various categories.

Going forward, Nobero plans to expand its retail presence by opening 25 stores across the country by end of the financial year 2026.

Commenting on the expansion, Prashanth Aluru, CEO co-founder of TMRW House of Brands in a statement said, “As part of Nobero’s hypergrowth scale-up and being the leading category creator in the segment of Fashleisure, offering consumers the convenience of shopping both online and offline is the next phase of the brand’s journey.”

“This is in-line with our strategy at TMRW to ensure all brands have a cross-channel presence, with seamless shopping experience across direct-to-consumer, EBOs and leading e-commerce marketplaces. Nobero, is our newest addition to this club, with a distinctive retail experience at a leading mall in Hyderabad,” he added.

Founded in 2020, Nobero has a strong presence in the athleisure category amongst millennial consumer base across India.