Nike taps Ronald Acuña Jr. as first MLB player to lead Nike underwear campaign

Atlanta Braves outfielder Ronald Acuña Jr. has become the first Major League Baseball player to be the face of Nike underwear.

In this role, Acuña Jr. will star in Nike’s Spring 2025 campaign, bringing his signature energy, charisma, and MVP-caliber to the global campaign.

The Venezuelan made his entrance into Major League Baseball with the Atlanta Braves in 2018, just four years after signing as an international free agent. He earned the 2018 National League Rookie of the Year award, followed by four All-Star selections, three Silver Slugger Awards, and two league-leading seasons in stolen bases.

In 2023, Acuña Jr. etched his name into the record books by delivering one of the most dominant individual seasons in MLB history. He became just the fifth player ever to join the exclusive 40-40 club—hitting at least 40 home runs and stealing 40 bases in a single season.

​He joins a lineup of previously featured elite athletes in Nike underwear campaigns, including Portuguese soccer star Rúben Dias, Minnesota Timberwolves standout Rudy Gobert, and Arizona Cardinals quarterback Kyler Murray.